The use of social responsibility as a business management strategy was defined, from a theoretical point of view, was studied to determine its utility to the change of the productive matrix for Ecuador sustainability. A descriptive correlational research was carried out in four companies in the Pichincha province, demonstrating that there are significant differences in the integral performance of Corporate Social Responsibility regarding the change of the productive matrix; that the eight indicators that influence the most these differences were found. There was a positive correlation with the two indicators related to the change in the productive matrix, which provided empirical evidence that the companies that perform better in Social Responsibility have better conditions to develop the required production transformation.