The Gade Clean and Gold is one of the forms of CSR program (Corporate Social Responsibility) of a state-owned enterprise of pawnshop company in addressing the waste problem in Indonesia. The program allows the public to exchange waste in the waste bank that has been established by the pawnshop with gold savings. The research aims to examines the role of The Gade Clean and Gold program in the society’s economic empowerment that is based on environmental hygiene. This study is conducted using descriptive analytics method, based on interview, desk study, and field observation. The results of this paper showed that The Gade Clean and Gold was successful in raising people’s interest in investing in sustainable economies as well as increasing public awareness of the environment.