Information technology (IT) initiates innovation in the shopping and entertainment center (SEC). To take advantage of Industry 4.0 requires a digital strategy and its evaluation system. We offer a conceptual framework that will support TS Property management in implementing a digital strategy, thereby allowing updating its business model. This document describes in detail a model for assessing the impact of a digital strategy on management efficiency based on two SECs in the Republic of Kazakhstan, using TS Online and SmartPlaza control systems, the system architecture and a decision-making model for SEC stakeholders. The centralized control system TS Online SEC is designed to coordinate all enterprise systems, management subsystems and BI analytics. The main components of a central control system are process control, synchronization, subsystem interactions and network system.