Generolo Jono Žemaičio Lietuvos karo akademija

The objective of this article is to explore how roles the perceived value of the cultural activities in the evaluation of the consumers’ quality of life. First, we study the perceived value comparing two main approaches to the conceptualization of the perceived value. Next, we look over the quality of life studies in the cultural industry. We carried out a qualitative study among adult consumers in a Hungarian Region. Based on our results we explored the main components of the quality of life by subjective evaluation. We found that functional expression appears clearly against the emotional ones in the evaluation of the perceived value related to the cultural activities.