Engagement in an online activity is hard to sustain. Online engagement comprises a wide range of domains, and substantial classifications change in accordance with context and desired objectives (Looyestyn et al., 2017). The concept of engagement is obvious and involves cognitive and emotional concentration that may not describe all social media utilization (Smith & Gallicano, 2015). Engagement has appeared as an important idea for news agencies. Thus, this study explained media engagement, to know the extent of client experiences via web-based media, propagate engagement designs and experiences. Our research comprises of quantitative and qualitative approaches to describe the web-based engagement as a set of experience. It describes, engagement can be explained in two significant forms (those are, individual engagement and public-collaborative engagement) for advertising firms and show their expected legitimacy by demonstration that these two are connected via readership.
This study examined the contagion effects of social media on different parties, such as producers, retailers, and consumer. Further, we empirically investigate the contagion effects of the social media and their ultimate impact on multiple performance measures. The findings give new insights into the contagion effects of social media usage across the distribution channel and important social influence mechanisms that enhance these effects. In line with the hypothesis, efficient use of social media contributes to retailer and brand performance, and consumer–retailer loyalty. In light with the advancement of technologies and growth in social media applications, this study provides a framework to promote usage by supply channel, which ultimately influences performance-related outcomes.
This paper examines the impact of public spending on ASEAN-5 countries economic development. The purpose of this study is to provide evidence, reference and contribute to the knowledge about government spending and economic growth. This study involves ASEAN-5 countries. The countries are Thailand, Singapore, Indonesia, Philippines and Malaysia. The countries are chosen because there is a lack of study of government expenditure for ASEAN-5 countries using panel data. The data covers from year 1990 to 2014. The data is retrieved from the World Development Indicators (World Bank). The dependent variable is gross domestic product (GDP). GDP is used to measure economic growth. The main independent variable is government expenditure. The other independent variables are gross capital formation, portfolio investment, labor, trade, total reserve and gross savings. A clear understanding about inter-linkages between government spending and economic growth will help the government in making better decision for the country. As ASEAN countries have responsibility for ASEAN Economic Community (AEC) Blueprint 2025 to meet its objectives, ASEAN governments are expected to effectively monitor the public spending as fiscal instrument in stimulating economic growth. Government expenditure may become unproductive if misallocating and using it in excess. From this study, there is evidence that government expenditure has impact on economic growth. Future research is expected to expand the investigation to other composition of government spending such as education, defense and infrastructure expenditures instead of using general government final consumption expenditures.
The purpose of this study is to examine the behavior of bank lending in ASEAN economies. For this purpose, macroeconomic and bank related factors are identified from existing literature, defining the lending behavior. Data is collected from official sources like web pages, company’s annual report and online databases. A sample of five banking firm from four ASEAN economies is collected over 2011–2017 with annual observations. Regression analysis indicates the fact that both macroeconomic factors (GDP growth, inflation) are playing their significant role in defining the lending behavior of bank as measured through net loans and unused commitments. From bank related variables, liquidity ratio, risk, return on assets and equity are found to be significant determinant for bank lending. it is highly suggested that credit managers in banking firms, and related departments should use these findings as documentary evidence for the future decision making. Additionally, these findings are also useful facts for country administration, dealing with the macroeconomic factors and their direct influence on bank lending. However, various limitations are also observed which can be addressed in upcoming research studies. Sample size is limited to five banking firms from each state with seven years of time period. At second, specific macroeconomic and bank related measures are used which can be expanded in coming studies.
The purpose of this research is to examine the impact of macroeconomic indicators on tourism revenue from five states of ASEAN region. To address this objective secondary data is collected over last 18 years from 2001-2017 with annual observations. Macroeconomic indicators include inflation, oil prices, industrial growth, exchange rate stock market index, and gross domestic product over time. Method of the study is based on regression OLS estimation with robust standard errors. Empirical findings indicates that key determinants for the change in tourism revenue in selected countries are exchange rate, stock market index, inflation and industrial growth. However, impact of GDP on tourism revenue is also significant for Malaysia, Indonesia, and Brunei. Study findings can be very much beneficial for present decision-making regarding growth in tourism industry in ASEAN region. Limitations of the study includes less than 20 years of time duration, ignoring the microeconomic indicators of tourism revenue and cross-sectional analysis. Future studies can address these limitations which better understanding and practical implications.