The objective of the study is to examine the mediating impact of competitive advantage on the relationship of supply chain management (SCM) practices and firm performance of the pharmaceutical industry of Thailand. For this purpose, the questionnaires were distributed among the 1400 supply chain manager which yield a 40% response rate. Based on SEM analysis, it is found that customer relationship (CR), time to market (TM), postponement (POS) have a significant association with the firm performance. While, supplier partnership (SP), information quality (IQ), information sharing (IS) have an insignificant association with the firm performance. On the other hand, it is found POS, CR, IQ, IS, SP have also a significant association with the competitive advantage, whereas, POS is not having a significant association with the competitive advantage. In addition, the mediating effect shows that competitive advantage has a partial mediating among all of the SCM practices and firm performance of the pharmaceutical industry of Thailand. These findings show that competitive advantage is considered to be a significant mediator in the relationship of relationship of SCM practices and firm performance of the pharmaceutical industry of Thailand. The current added a body of literature in the form of empirical findings which could become an area of interest for the future research. The research is also beneficial for the supply chain managers to know about the importance of SCM practices to improve the firm performance through the competitive advantage. The research limitations and future directions are also discussed at the end of the study.
The main objective of the study is to investigate the moderating effect of green Supply Chain Management Practices (GSCMP), Internail Environment Management (IEM), Internal Supply Chain Process (ISCP), Quality Information System (QIS), Green Knowledge Management Capability (GKMC), and Environment Performance (EP) of pharmaceutical industry of Thailand. For this purpose, data has been collected from the 500-supply chain and procurement managers which yield a 68% response rate. The SEM analysis has shown that ISCM has a positive and significant association with the EP, GKMC also has positive and significant association with the EP. In the same vein, it is also found that IEM and QIS have a positive and significant association with the EM of pharmaceutical industry of Thailand. On the other hand, indirect moderating also shows GSCMP has a significant moderation on the relation of ISCP, IEM, QIS and EP of pharmaceutical industry of Thailand. Whereas, GSCM did not significantly moderates on the relationship of GKMC and EP. These findings show that GSCMP is considered to be a significant moderator because it has moderating effect in most of exogenous and endogenous variable. Thus, based on this study contributed a body of knowledge in the form of empirical findings which could become a new area of research in future. The current study could provide some guidelines to supply chain and procurement department to know about the importance GSCMP to increase the EM. The research limitations and future directions are also discussed at the end of the study.