Generolo Jono Žemaičio Lietuvos karo akademija

The article deals with the analysis of the Czech company Linet in an effort to reveal a sustainable business model. It describes the company in the historical context (birth and gradual development), the organizational context (infrastructure) and the innovation context (sources of innovation). The main aim of the article is to find out answers to questions how the company´s journey looked like from zero to the position of European leader in the hospital beds production and what prerequisites the company had to fulfil in order to create a creative culture and what are the imaginary seeds from which its innovations are growing. Fulfilling this goal required to search for literature sources dealing with innovation, innovation sources (opportunities windows), innovation process and innovation companies and also to create a case study that focused on the company´s innovation practice in years 1990-2016. The Linet study is based on six structured interviews with both the founder of the company as well as its current CEO. Research has shown that the company achieved rocket growth thanks to two basic principles, namely constant improvement and respect to people and market focus (openness to the outside world). These principles were applied in practice through controversial thinking, staff inexperience, learning infrastructure, learning and learnership. Openness to the outside world has been identified as an important source of innovation. This openness was ensured by systematic monitoring of the internal and external environment which consisted of staff testing, centres of excellence, patent scanning and the Academy of Productivity and Innovations. The results of the study have led to the conclusion that the company has achieved high innovative performance through ability of absorbing theoretical knowledge, applying it to its processes and principles and integrate it into a comprehensive system that responds to its needs (adapt).

In recent years, tourism businesses have had to face rapid changes brought about by modernisation, internationalisation, social changes, and the higher demands of tourists. These features have an impact on the current level of tourism services and determine the overall economic environment on the supply and demand side. To keep up with global and national competition and these new emerging processes, it is important for managers to discover and monitor how key global figures can have an impact on the future development of tourism units in the hopes to achieve further sustainability growth. Managers should adapt to the changing environment by using new methods and strategies that make tourism units sustainable for future generations. One of the main indicators measuring economic sustainability is gross domestic product, as it captures the market value of the measured services or goods in general. For this reason, it is worthwhile to determine what the interconnections with regard to gross domestic product and tourism variable are. Through this relationship, it is possible to evaluate the health of a certain economy of tourism that can serve as a viewpoint for the management of tourism businesses in a certain state. This research looks at the relationship between the chosen indicators from the tourism sectors of the Czech Republic and Norway. Its purpose is to identify the relationship between the chosen general economic indicators measuring tourism economic prosperity, such as overall gross domestic product for international travel expenditures within a 7-year period. The main aim of the research is to determine the relationship between the chosen indicators through comparison and trend analysis. The data will be examined in order to determine the relationship between the chosen variables, as well as the strength of the dependence of both variables. Based on these findings, further research may use gross domestic product as one of the crucial indicators for the measurement of economic sustainability with respect to its added value for tourism businesses and management.

The issue of sustainability is frequently discussed in relation to the tourism industry. This is as a consequence of the rapidly increasing demands of tourists and the fact that tourism is perceived as one of the driving forces behind economic growth in some destinations. This can lead to both positive and negative future impacts. The emergence and growing economic impact of tourism means that it is essential to devote research into the implementation of sustainability issues and measurement indicators with regards to future economic prosperity. Historically, one of the first needs of a tourist was the need for shelter against the elements. Nowadays, the understanding of what accommodation is has been extended to include comfort and relaxation. The pressure on the accommodation sector to apply sustainability measures in practice in order to adapt to changing demands and to protect its economic prosperity, is enormous. The aim of this study is to determine the relationship between the main economic sustainability indicators, gross domestic product, and the internal consumption of tourists in accommodation facilities. The hypothesis that a mutual relationship exists in the Czech Republic between gross domestic and the contribution of domestic and inbound tourism expenditure on accommodation, is tested through a correlation analysis. The results of this analysis were used to determine how urgent the need is to implement sustainability measures within the Czech accommodation sector and within the hotel industry.