Generolo Jono Žemaičio Lietuvos karo akademija

The scientific paper is devoted to the use of process factors of the functioning of trading enterprises in order to ensure their system security. The paper proposes a managerial algorithm for introducing the practice of standardization and certification in ensuring the safety of trade enterprises. It also proposes to introduce a process approach in the field of quality management and a process-logistic approach, which assesses the quality of the stages of the implementation of the trading processes in the enterprise. The paper proposes the calculation criteria and evaluation models.

Sustainable development is affected by packaging. This article deals with the market segmentation and its implementation in the specific market for secondary cardboard packaging. The research was carried out in order to determine segments based on business customers´ needs, demands and characteristics. Customer needs and requirements on corrugated cardboard were formulated by personal questioning of key account managers of cardboard producing companies and marketing, purchasing and logistic department employees from companies. Ten requirements on product attributes and ten requirements on supplier services was identified. The importance of attributes was determined on the 100 points constant sum scale for both groups of requirements. Data were gathered by an on-line questioning, mail was sent to 73 228 respondents, who were acquired from database Albertina database according to economic activities classification (CZ-NACE). Companies, who have at least one listed economic activity corresponding to any of FEFCO sectors were chosen. Total of 848 completed questionnaires were collected. IBM SPSS Statistics 19, principal component analysis and cluster analyses was used in the identification and description of segments and their profiles. Based on results of segmentation process, proposed strategies were identified. This is a follow-up study of the research carried out in 2010. Aside from the significant broadening the respondent base by including small and medium-sized companies, results of this research can be easily implemented in targeting new customers and in determining value proposition in segments.

A paper seeks to justify a need for the better development of sustainable innovative entrepreneurship by public policy initiatives. It takes into account two sides of this issue going from the main challenges of business innovation activity to the possible public policy actions necessary to improve the existing situation. The main focus of this paper is directed on the improvement of current Lithuania’s innovation policy for the more effective business innovation promotion. Moreover, a concept of the innovative entrepreneurship is also discussed here as a foundation of the linkage between innovation and entrepreneurship policies. The research is based on the interpretative, systematic and comparable analysis of the quantitative and qualitative data. The paper provides the results of Lithuania’s innovative enterprises survey performed by the author. The findings include the issues related to the innovative business needs and the role of innovation policy actions in the promotion of this kind of business.