Generolo Jono Žemaičio Lietuvos karo akademija

The global economy is facing a complex and outstanding challenge: the economic and financial crisis. The digital revolution represents the pillar for a competitive and sustainable global economy and Information and Communication Technologies can become a crucial factor for the economic recovery. The paper aims to highlight the significant contribution of Information and Communication Technologies to the development of sustainable knowledge economy. The paper achieves an analysis of ICT sector in the EU Member States. The comparative study is analyzing the correlation between the networked readiness, global competitiveness and ICT sector share in national economies in the EU27. The current paper also addresses main issues regarding digital marketing.

This paper is an attempt to review the European debate between proponents of the voluntary and the obligatory case for CSR in the middle of the economic crisis that we are living. Starting by the analysis of the current European government-led initiatives to foster CSR among companies we move to the analysis of two specific national government-led initiatives in the EU area, Spain and Poland. Finally, the paper focuses on the comparison of both cases, as an example of the disparities between national policies in Europe. The lack of a regulatory European framework for CSR could explain the misbalance between country initiatives.