Generolo Jono Žemaičio Lietuvos karo akademija

Institutional identity is probably seen as the best and the only effective way for dealing with the uncertainties of postmodern society. The theory of institutional identity as positive interaction and development of personal and social identities and the foundation of self-image and self-esteem is especially important in the context of military organization. Defining or redefining the identity and its role in contemporary society has become the priority for the scientist. Mutable character of postmodern identity and identities’ diversity put to inconvenience the traditional understanding of this phenomenon. The phenomenon of postmodern identity has brought some difficulties into creation of universal concept of institutional identity. Institutional identity of the Armed Forces is reasoned by the postmodern transformations of the society. Transformations in the Armed Forces (changes in mission, structure, woman’s role, etc.) have shifted traditional identity of the militaries toward contemporary society: i.e. it has become multidimensional and fragmented. The process of creation of institutional identity in the Armed Forces should be based on peculiarities of postmodern individuals: rational way of thinking and their self-esteem.

The paper analyses the results of a research conducted with the aim to study topical questions on social innovation attempting to disclose its role expressed via its mission and impact on the Latvian society in the context of sustainable development. The authors present the methodology, conduct and results of the qualitative content analysis of the texts of a focus group discussion with participants from the fields of entrepreneurship, education, communication, sport and charity. The empirical data were analysed with open coding using AQUAD 6 software for the registration of conceptual codes, data processing and creation of frequency tables of categories developed. Having summarised the main findings, it was concluded that social innovation may promote the development of both individuals and the entire society improving the quality of people’s life. The research resulted in the revelation of five domains of social innovation impact including the development at the: intrapersonal, interpersonal interaction, societal growth, innovation, and work opportunity levels.