Corporate Sustainability (CS) and Organisational Ambidexterity (OA) are two aspects that are capable of facilitating innovation in business. Though the concepts have been elaborately discussed separately, attempts are yet to be made to find out the association between them and blending of the two. Both CS and OA gathered the attention of social scientists and management experts only recently. However, within a short span of a few decades there has been sufficient accumulation of literature in these challenging areas. While CS involves a host of actions by which organizations strive for financial success, even as they accept the responsibility for their actions and its impacts on a diverse group of stakeholders; OA is the ability of an organisation to simultaneously explore and exploit, enabling it to succeed at adaption over time rather than pursing limited activities. The present paper attempts to find out the similarities and associations between CS and OA. It is expected, that the present work will add to the existing body of literature about the two concepts, and provide inputs for further research in this new and exciting area.
This paper is based on case studies research focusing on innovative ambidexterity as well as on the concept of dynamic capabilities. The aim of the paper is to identify a similarities and connect these two approaches. The analysis is centered on the exploration and exploitation activities which then are compiled into dynamic capabilities leading to innovations. The findings in the paper demonstrate that the somewhat elusive concept of dynamic capabilities can be untangled through the use of exploration and exploitation activities. The dynamic capabilities and the associated innovative ambidexterity create flows of innovative products and services that in turn lead toward the creation of sustained competitive advantages. The paper demonstrates that the existing research on innovative ambidexterity activities can be a key contributor to increasing our understanding of dynamic capabilities. This finding is valuable for both researchers and practitioners.