Generolo Jono Žemaičio Lietuvos karo akademija

As an efficient e-recruitment system is comprised of organizational, technological and socio-cognitive elements, article focuses on these three elements in military recruitment. Using a series of semi-structured interviews with a specialist in the military recruiting, the research was performed. The interview schedule was developed from the literature and piloted with minor changes to provide focus and clarity on such topics as advantages of e-recruitment system, functions of this system, e-recruitment methods, organization, environment and efficiency. The research reveals that the military focuses on organizational and technological recruitment elements. The tasks allocated for the recruitment system are related to the efficient presentation of information directly to the society groups. Special attention is also devoted to organizational activities including distributing functions. Cognitive activities, its demand and requirements for them are not clearly expressed.