Journal of Security and Sustainability Issues

Our paper focuses on the analysis of the the role of risk management in sustainable hotel chain policy. We tackle the issue of risk evaluation and prevention in hotel industry as a factor of enhancing its entrepreneurial value. Our empirical value-added is based on its own novel survey based on a case study of a chosen company. We evaluate the problem areas of risk management and make suggestions for the hotel optimization procedures based on our results and findings. Furthremore, we compare the outcomes of our research with those of the the studies conducted by the renown foreign companies and focusing on payment discipline and risk management. Our results demonstrate that in order to optimize the cash flow in hotel operations, it is advisable to provide a balanced business mix and improvement of strategic internal processes. Moreover, it appears that for the optimal application of the risk management it is important that a new or updated strategic analysis is conducted annually within the business entity according to the development of both the external and internal environment. Furthremore, financial and payment risks need to be integrated into the formulation of strategic goals so as to identify which of them can put the strategy and its strategic goals at stake.

The issue of sustainability is frequently discussed in relation to the tourism industry. This is as a consequence of the rapidly increasing demands of tourists and the fact that tourism is perceived as one of the driving forces behind economic growth in some destinations. This can lead to both positive and negative future impacts. The emergence and growing economic impact of tourism means that it is essential to devote research into the implementation of sustainability issues and measurement indicators with regards to future economic prosperity. Historically, one of the first needs of a tourist was the need for shelter against the elements. Nowadays, the understanding of what accommodation is has been extended to include comfort and relaxation. The pressure on the accommodation sector to apply sustainability measures in practice in order to adapt to changing demands and to protect its economic prosperity, is enormous. The aim of this study is to determine the relationship between the main economic sustainability indicators, gross domestic product, and the internal consumption of tourists in accommodation facilities. The hypothesis that a mutual relationship exists in the Czech Republic between gross domestic and the contribution of domestic and inbound tourism expenditure on accommodation, is tested through a correlation analysis. The results of this analysis were used to determine how urgent the need is to implement sustainability measures within the Czech accommodation sector and within the hotel industry.

According to the EU Competition Policy Brief on the new state aid rules for a competitive aviation industry issued in February 2014, the regulation for the financial public subsidies of any art on the EU national or regional level for regional airports will be a considerably striker. The strategic aims of these new regulations, among other things, are to motivate and encourage the Member States (here: regional airports) to implement more efficient market stimulation measures, make airports work on cost efficient and profitable basis and establish transition periods for regional airports. In practice it means that public subsidies may be granted only to those regional airports that proved to have a sustainable and realistic business model that shall clearly demonstrate the durable financial stability. The authors took part in two air transportation initiatives in the Baltic Sea Region (BSR) and were lead partner in the EU Project Baltic. AirCargo.Net, which deployed a number of empirical measures in selected regional airports in the BSR. This paper presents success factors of sustainable business development models for the regional airports in the BSR based on cases studied during the project lifetime

The extent of the sustainable tourism is increasingly linked to the development of information and communication technologies, especially the Internet and for a long time the online market is becoming a key aspect of its further secure development. Current technological development brings with it significant digitization of all processes and significantly affects how today’s companies are entering and communicating on the online tourism market. Similarly, as a result of these changes, the significant change occurs in consumer behaviour, and across all age groups. With the development of these technologies, today’s consumer is not only knowledgeable and more experienced, but is increasingly being constant online part of this market. The development of online tourism market is thus increasingly strongly linked with the growth of the total Internet population and currently also the one, that is using to the Internet access the cellular infrastructure and equipment. From the perspective of the Internet population the Czech Republic is the fourth largest online population in Central and Eastern Europe, which creates a good starting point for its further application on the growing Central European online travel market. This article aims to analyse current consumer behaviour of Internet users in the Czech Republic in the field of tourism.

Issues of sustainable development and socially responsible business currently have been discussed a lot. Nevertheless there are no many evidences about causal relationships between social responsibility and profit. But it appears that companies begin to have strong stimuli to pursue social responsibility as a driver of value added in monetary terms. In this context, cause - related marketing obtains higher importance and can be employed for directing activities of profit seeking companies towards socially responsible activity. The presented paper is devoted to analyze Cause-Related Marketing (CRM). Numerous authors have tried to define Cause-Related Marketing concept to realize its field and to differentiate it from others terms. However, there is still no general agreement about the definition, content and scope of CRM, especially in countries such as Spain, where there is a higher conceptual confusion accentuated by translation errors. In this sense, the main objective of this paper is to review and complete the conceptual framework where the theoretical development of CRM is based.