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Journal of Security and Sustainability Issues

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A Study on Factors Affecting Decision to Use 4G Services: a Case Study
Volume 9, Issue 4 (2020), pp. 1309–1326
Tran Hung Nguyen   Thu Hien Do Thi   Thuy Hang Vu Thi   Huyen Trang Tran Thi   Duy Hai Le   Minh Duc Nguyen  

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https://doi.org/10.9770/jssi.2020.9.4(17)
Pub. online: 30 June 2020      Type: Article      Open accessOpen Access

Published
30 June 2020

Abstract

4G has been developed in Vietnam for a long time with commitments to superior speed and interactions compared with 3G services from telecommunications service suppliers such as Viettel, VinaPhone, MobiFone, Gmobile. However, by now, the growth rate of 4G services in Vietnam still remains low and the services are not highly appreciated by users in comparison with some countries in the region and the world. It is therefore very necessary to identify factors affecting the decision to use 4G services. The article proposes a research model on factors affecting the decision to use 4G services of Vietnamese customers based on TAM model and previous research findings. The research model is set up to measure the factors affecting the decision to use 4G services of Vietnamese customers, so that suppliers can further develop their services to meet the demand of users and attract more customers. On the side of users, they can enjoy more conveniences that this advanced technology brings to their work, study and communication so as to raise their work performance and improve their quality of life.

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Keywords
4G services affecting factors decision to use 4G services Vietnamese users

JEL
G00 G30

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Generolo Jono Žemaičio Lietuvos karo akademija Šilo g. 5A., LT-10322 Vilnius, el.p: lka@mil.lt

General Jonas Žemaitis Military Academy of Lithuania  Šilo Str. 5A, LT-10322 Vilnius, Lithuania, e-mail: lka@mil.lt

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