Lithuanian Annual Strategic Review

The article analyses the attitudes of the population towards Lithuanian banking and public confidence in the sector regarded as an integral part of economic security. The statement that historically erroneous policies and practices are key to the present-day low public confidence in the banking sector is illustrated by factual samples of Lithuania’s banking experience. The author’s views are based on her previous work experience heading the Vilniaus Bankas Market Research and Marketing divisions, and are explicated on the opportunities exploited by this bank in the context of developing the banking sector. Based on a number of publications, as well as legal and statistical information, the article argues that individual opinions about financial institutions are important to the cognition of national security as a whole.