Generolo Jono Žemaičio Lietuvos karo akademija

This paper explores strategic communication as a key instrument for countering hybrid threats in contemporary democratic states. The author, drawing on conceptual analysis, policy documents and practical case studies, examines the role of strategic communication in strengthening societal resilience, shaping public narratives, and responding to information-based aggression. He defines hybrid threats as multidimensional and adaptive phenomena operating below the threshold of armed conflict, exploiting institutional, psychological and informational vulnerabilities. Simultaneously, he argues that strategic communication, when coordinated, credible and value-based, constitutes an essential component of national security policy. The analysis identifies four core functions – informational, preventive, coordinative and normative – and highlights challenges related to institutional fragmentation, analytical capacity, and ethical dilemmas. Based on the findings, the author formulates normative and practical recommendations for policymakers. He concludes that strategic communication is not only a reactive tool but also a proactive mechanism for narrative resilience and democratic integrity in the age of non-linear conflict.