Generolo Jono Žemaičio Lietuvos karo akademija

This comparative study explores the contribution of non-financial services, namely, micro training and social capital towards women micro enterprise sustainability in Pakistan and Malaysia, specifically focusing on women, the vulnerable section of the society. Because of gender discrimination, women micro enterprise sustainability is relatively low, and thus, has lower contribution to economy in Pakistan and Malaysia (20% to 25%). The moderating role of environmental disaster is considered in this cross-sectional research. The responses were gathered from females working micro enterprises through survey questionnaire while data was analyzed through SmartPLS 3. Results revealed that environmental disaster has significant impact on women micro enterprise sustainability in Pakistan and Malaysia. Micro training also is evident to have statistically significant impact on women micro enterprise sustainability in both countries. Interestingly, social capital has significant impact on women enterprise sustainability in Malaysia while non-significant in Pakistan. Lastly, environmental disaster has significant moderating role between micro training and women micro enterprise sustainability in Pakistan and Malaysia. This study is a pioneer to investigate women micro enterprise sustainability in cross-cultural manner while including environmental disaster’s moderating role. Thus, this study assists the governments of Pakistan and Malaysia along with the practitioners to enhance understanding and implement strategies to boost women micro enterprise sustainability.