The study of the evolution of the economic security of the business entity has shown that at the present stage of economic development it is important to consider the factors of influence on economic security, in particular: the effectiveness of management, personnel and financial safety, a strategic approach to the functioning of the communication system of protection, taking into account the evolution of security and active search for innovative modern domains of development of industrial organizations and increase of the responsibility of performers for the consequences of their work. This allows to reduce the risk of loss of economic safety of the business entity. It was argued that innovative conceptualization of risk as a probable threat of losses lies within the scope of activity of managers of various units and has features of probable economic and objective-subjective nature, as well as a wide range of variability of the impact on the issues of economic safety and is conditioned by the dynamic development of important societal significant economic processes at the global and national levels, which ultimately contributes to enhancement of the organization’s competitive advantages.
The national security strategies in terms of the energy independence of the EU member states were analyzed. It is proved that it is diversification of energy sources that will ensure the reduction of the energy intensity of the gross domestic product of the country. Only the development of energy-saving technologies based on the use of alternative energy sources will improve environmental safety as a component of energy. The evidences of an effective energy system of the country, which is able to protect national security from external and internal threats, were considered. It is clarified that it is advisable to determine the specifics of the implementation of energy saving processes taking into account the temporal determination of the number of potential consumers. This circumstance mediates the dependence of the population on the number of energy generating and energy distribution organizations that serve it. The model of the dynamics of the number of potential consumers who know about energy-saving products allows reflecting the success of the communication activities of organizations in modern energy markets.