Generolo Jono Žemaičio Lietuvos karo akademija

The scientific work is devoted to the issue of sustainable development of various corporate structures in order to increase their level of security through the use of consolidation strategies. The econometric modeling of the use of the strategic approach in the corporate consolidation of business structures has been carried out; the indicators of corporate governance estimate on the pre-integration phase have been proposed. The model of corporatization of corporate structures and the growth of the level of corporate security within the framework of consolidation strategies have been developed based on the emergent effect of the new structure. The methodical approach has been formed in order to optimize the choice of business structures that claim to become part of the consolidated system.

Organizations have to face both the opportunities that the technologies provide and the challenges that they create in the local or global market as the consumer behavior in the electronic environment is different from the behavior in an actual shop, therefore it is important to not only understand the changing needs of the customers, the factors that influence their behavior but also to choose suitable strategies while trying to satisfy these needs taking in consideration security issues. For this reason, an important purpose of this study is to indicate the factors that determine the behavior of an e-shop customer by conducting a pilot study in Lithuania. The research identified the key factors of consumer behavior in an e-shop. To establish factors determining the online shop customer preferences, five factor groups were identified on the basis of empirical research: product (service) characteristics, delivery, methods of payment, service quality and web page functionality characteristics. The results of the structured consumer survey showed that the factors that positively influence the decision to buy goods online are lower cost, less time consumption, an ability to make an order at any time of the day, and a larger range of products. The key factors that negatively affect the online shopping are product quality, delivery costs, security aspects, delivery time, and complicated online shopping process. The main problem areas faced by online shoppers were delays in product delivery, product quality, insufficient choice of payment methods, difficult return procedures, too little information about the product. After performing the correlation regression analysis of the structured survey, the following relationships are established: the frequency of online shopping is significantly correlated with the product’s compliance with expectations, which indicates that the customers who were satisfied with the quality of online products, more often shop on the Internet.

The article analyzes the expression of emotions and their management in negotiations in the aspect of coherence and stability. Even in the first half of the twentieth century and in the middle, negotiations meant modest, reserved conversation of unfeeling gentlemen, assuming that all behavior associated with the negotiation is rational from the beginning to the end. Emotions were seen just as a brake of the negotiation process and effectiveness. An attempt was made to create a rational negotiating environment in which there is no place to emotions. The research shows that emotions can play a crucial role in negotiating communication and in decision–making (about 80% of the decisions are adopted on the basis of emotions). It is therefore necessary to learn how to manage emotions in negotiations – both tactical and strategic and ensuring consistency and emotional stability of behavior. The paper based on the analysis of scientific literature, systematic, comparative, logical and synthesis methods tries to disclose the key aspects of the emotional expression in negotiations, justifying the need, opportunities and ways to manage the emotions of the negotiating process.

The paper analyzes the negotiator’s position reasoning techniques and their relations in terms of sustainability. In negotiations takes part at least two sides trying to achieve a common purpose and understanding. Each negotiator has to base on their position in one way or another and to convince the opponent. Although the forms and channels of communication in this century is improving very rapidly, but the immediate value of real business meetings and negotiations remains very important. The most important and critical negotiating agreements are still going on and meetings face to face will go for a long time. Chat is one of the best and most acceptable ways to convince someone in validity of his position, that he would agree with the opponent‘s position and will adopt it or maintain. For reasoning the negotiator’s position are used following techniques: evidence, reasoning, counter reasoning, manipulation, persuasion, suggestion. This paper gives an overview of these techniques, their fundamental characteristics, features and logical relations from the view point of sustainability.