Generolo Jono Žemaičio Lietuvos karo akademija

Product innovation is the basic strategy by which organizations can survive in the current marketplace for a longer period. Therefore, the present study objective was to examine the impact of reward management, performance appraisal and career management on knowledge management effectiveness and product innovation. Additionally, knowledge management’s mediating role and the moderating role of technological capability are also examined in the present study. Data was collected from the employees working in the fiberglass manufacturing firms in Bahrain. The collected data was analyzed using PLS-SEM. The study findings revealed that knowledge management effectiveness within the firm is significantly impacted by HR strategies like performance appraisal, reward system, and employee career management. Moreover, knowledge management effectiveness also significantly impacts product innovation. In the end, the study also confirmed the moderating role of the technological capability of the organization on the path of knowledge management and product innovation. The present study fills the gap of limited studies, using HR capabilities to improve Bahrain’s fiberglass manufacturing firms’ product innovation. Furthermore, the findings of the present study are helpful for policymakers of manufacturing sectors to integrate HR initiatives into their product innovation strategies.

The aim of the present article is to examine parameters of product innovations that could lead to a successful expansion of international companies to the innovation-driven market. The case of the European mobile technology company in the Korean market is analyzed by introducing a market research method and demonstrating what sort of mobile phone could be designed for the South Korean youth. Companies often declare focusing on stronger marketing and sales efforts in one particular business area or geographical region via creating, testing and introducing a new product. The reasons for failures in foreign markets in many cases are related to the lack of knowledge of this region, wrong choice of the product as well as the incapability to choose a right innovation and expansion strategy. It should not be forgotten that a technological product innovation is more readily adopted by the firms that have a market penetration strategy and hope to gain a direct advantage over the competition. The level of technological intensity, user-friendliness, style, cultural aspects, loyalty to native products as well as the level of integration of customers and clients in innovation or marketing processes are important factors while expanding to foreign markets.