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  6. Use of Generational Theory for the Asses ...

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Use of Generational Theory for the Assessment of Involvement In International Electronic Commerce Activities
Volume 2020, Issue 1 (2020), pp. 272–281
Guoda ČERNIAUSKAITĖ   Jolanta SABAITYTĖ   Edita LEONAVIČIENĖ  

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https://doi.org/10.47459/cndcgs.2020.36
Pub. online: 16 October 2020      Type: Article      Open accessOpen Access

Published
16 October 2020

Abstract

Over the past two decades the number of Internet users around the world has incredibly increased. E-commerce is becoming a potential area for business development creating significant added value for the global economy. This increases competition between e-commerce platforms and makes it difficult to survive. The purpose of this article is to create a conceptual model for the success of e-commerce by identifying the factors that determine the involvement of different generations in the international e-commerce activities. An analysis of the scientific literature was carried out to identify the factors. The assessment of existing success factors and success models has identified weaknesses and shaped the model of e-commerce success, which includes the generational divide as a factor that determines the choice of the consumer.

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Keywords
Information technology e-commerce e-commerce project e-commerce success model success factors

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Generolo Jono Žemaičio Lietuvos karo akademija Šilo g. 5A., LT-10322 Vilnius, el.p: lka@mil.lt

General Jonas Žemaitis Military Academy of Lithuania  Šilo Str. 5A, LT-10322 Vilnius, Lithuania, e-mail: lka@mil.lt

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