In recent years, tourism businesses have had to face rapid changes brought about by modernisation, internationalisation, social changes, and the higher demands of tourists. These features have an impact on the current level of tourism services and determine the overall economic environment on the supply and demand side. To keep up with global and national competition and these new emerging processes, it is important for managers to discover and monitor how key global figures can have an impact on the future development of tourism units in the hopes to achieve further sustainability growth. Managers should adapt to the changing environment by using new methods and strategies that make tourism units sustainable for future generations. One of the main indicators measuring economic sustainability is gross domestic product, as it captures the market value of the measured services or goods in general. For this reason, it is worthwhile to determine what the interconnections with regard to gross domestic product and tourism variable are. Through this relationship, it is possible to evaluate the health of a certain economy of tourism that can serve as a viewpoint for the management of tourism businesses in a certain state. This research looks at the relationship between the chosen indicators from the tourism sectors of the Czech Republic and Norway. Its purpose is to identify the relationship between the chosen general economic indicators measuring tourism economic prosperity, such as overall gross domestic product for international travel expenditures within a 7-year period. The main aim of the research is to determine the relationship between the chosen indicators through comparison and trend analysis. The data will be examined in order to determine the relationship between the chosen variables, as well as the strength of the dependence of both variables. Based on these findings, further research may use gross domestic product as one of the crucial indicators for the measurement of economic sustainability with respect to its added value for tourism businesses and management.
In foreign studies Latvia is positioned as a “depressive” region in the year 2030, which will have an insufficient population of young people. Thus, Latvia as a country with a business-friendly environment will not be able to be competitive in relation to other European countries and the flow of investment will be at risk, as well as passed on other, more competitive and better developed regions in demographic terms. Therefore, it is pertinent to analyse the trends in youth employment in Latvia and to work on Latvia’s economic development. There is necessity to promote human involvement in the labour market and to reduce their departure to foreign countries. It is important to draw attention to these challenges and to find answers to the questions: Which of the youth employment-promoting scenarios can be realised in Latvia’s regions in the near future? Which of the scenarios is the most appropriate for the development of Latvia’s regions? Which of the scenarios are more focused on the interests of all parties involved? Which scenario will ensure the country’s economic development? Four possible scenarios for promoting youth employment in Latvia were evaluated by experts. The experts were asked to assess the criteria for each scenario by hierarchy analysis. The most optimal scenario for promoting youth employment in Latvia in the experts’ opinion is the scenario with EU participation. The main idea of the scenario is the effective use of European Union (EU) funding for youth mobility in the labour market organised by the State Employment Agency.
According to the EU Competition Policy Brief on the new state aid rules for a competitive aviation industry issued in February 2014, the regulation for the financial public subsidies of any art on the EU national or regional level for regional airports will be a considerably striker. The strategic aims of these new regulations, among other things, are to motivate and encourage the Member States (here: regional airports) to implement more efficient market stimulation measures, make airports work on cost efficient and profitable basis and establish transition periods for regional airports. In practice it means that public subsidies may be granted only to those regional airports that proved to have a sustainable and realistic business model that shall clearly demonstrate the durable financial stability. The authors took part in two air transportation initiatives in the Baltic Sea Region (BSR) and were lead partner in the EU Project Baltic. AirCargo.Net, which deployed a number of empirical measures in selected regional airports in the BSR. This paper presents success factors of sustainable business development models for the regional airports in the BSR based on cases studied during the project lifetime
The extent of the sustainable tourism is increasingly linked to the development of information and communication technologies, especially the Internet and for a long time the online market is becoming a key aspect of its further secure development. Current technological development brings with it significant digitization of all processes and significantly affects how today’s companies are entering and communicating on the online tourism market. Similarly, as a result of these changes, the significant change occurs in consumer behaviour, and across all age groups. With the development of these technologies, today’s consumer is not only knowledgeable and more experienced, but is increasingly being constant online part of this market. The development of online tourism market is thus increasingly strongly linked with the growth of the total Internet population and currently also the one, that is using to the Internet access the cellular infrastructure and equipment. From the perspective of the Internet population the Czech Republic is the fourth largest online population in Central and Eastern Europe, which creates a good starting point for its further application on the growing Central European online travel market. This article aims to analyse current consumer behaviour of Internet users in the Czech Republic in the field of tourism.
Issues of sustainable development and socially responsible business currently have been discussed a lot. Nevertheless there are no many evidences about causal relationships between social responsibility and profit. But it appears that companies begin to have strong stimuli to pursue social responsibility as a driver of value added in monetary terms. In this context, cause - related marketing obtains higher importance and can be employed for directing activities of profit seeking companies towards socially responsible activity. The presented paper is devoted to analyze Cause-Related Marketing (CRM). Numerous authors have tried to define Cause-Related Marketing concept to realize its field and to differentiate it from others terms. However, there is still no general agreement about the definition, content and scope of CRM, especially in countries such as Spain, where there is a higher conceptual confusion accentuated by translation errors. In this sense, the main objective of this paper is to review and complete the conceptual framework where the theoretical development of CRM is based.