Journal of Security and Sustainability Issues

The EU Smart Specialization approach supports the promotion of innovation activities in regions and embraces the concept of open innovation, not just investment in R&D but a system approach that exploits complementarities, promises high potential, are new and aimed at experimenting and discovering technological and market opportunities that can provide learning spill overs to other economy.

This paper present a case study of an Estonian production company for Maritime function wear. This example reveals that despite the fact that the company’s headquarters is located in Western Estonia countryside (peripheral part of Europe and rural part of the country) an enterprise can gain the position of an international market leader based on inter-regional operations. The discussed model highlights how high – tech enterprises can benefit from different smart specialization strategies in different regions by implementing organizational innovation strategies. The underlying business concept and its related success factors, exhibits strong affinities with the concept of smart production and logistics in relationship with fractal enterprises, paved way for a sustainable development and demonstrated that even in rural areas high – tech entrepreneurship can be successfully implemented.