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Journal of Security and Sustainability Issues


Cited by 18
Sustainable, Socially Responsible Business: the Cause – Related Marketing Case. A Review of the Conceptual Framework

Corporate Social Responsibility and Digital Tools
M. Mercedes Galan-Ladero, Clementina Galera-Casquet
https://doi.org/10.4018/978-1-5225-6307-5.ch001
Book:  Advances in Business Strategy and Competitive Advantage (Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy) (2019), p. 1
Corporate Leadership and Sustainability
Neeta Baporikar
https://doi.org/10.4018/978-1-5225-1823-5.ch009
Book:  Advances in Business Strategy and Competitive Advantage (Collective Creativity for Responsible and Sustainable Business Practice) (2017), p. 160
Cause Promotions
Katalin Ásványi
https://doi.org/10.1007/978-3-031-25984-5_1089
Book:  (2023), p. 507
Cause-Related Marketing in Retail e-Commerce as Support for the Sustainability of the University: The Case of Amazon and University of the Andes (Colombia)
Aníbal E. Toscano-Hernandez, Luis I. Alvarez-Gonzalez, M. Jose Sanzo-Perez
https://doi.org/10.1007/978-3-030-65455-9_15
Book:  Classroom Companion: Business (Cause-Related Marketing) (2021), p. 189
Anything Goes in Cause Related Marketing?
M. Mercedes Galan-Ladero, Clementina Galera-Casquet
https://doi.org/10.4018/978-1-7998-2128-1.ch005
Book:  Advances in Business Strategy and Competitive Advantage (Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance) (2020), p. 97
Cause Promotions
Katalin Ásványi
https://doi.org/10.1007/978-3-030-02006-4_1089-1
Book:  (2021), p. 1
Theoretical Background: Introduction to Cause-Related Marketing
M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
https://doi.org/10.1007/978-3-030-65455-9_1
Book:  Classroom Companion: Business (Cause-Related Marketing) (2021), p. 1
WWF Spain: Illustrating Factors at Play, Impacts, and Tensions in Cause-Related Marketing for Global Sustainability
Sergio Belda-Miquel, M. Eugenia Ruiz-Molina, Irene Gil-Saura
https://doi.org/10.1007/978-3-030-65455-9_5
Book:  Classroom Companion: Business (Cause-Related Marketing) (2021), p. 55
A cause-related marketing model for the iranian banking system: a phenomenological approach
Ali Valipour, Mahmoud Noraei, Kamyar Kavosh
https://doi.org/10.17230/Ad-minister.36.6
Journal:  AD-minister Issue 36 (2020), p. 113
Attitudes towards cause-related marketing: determinants of satisfaction and loyalty
M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Walter Wymer
https://doi.org/10.1007/s12208-013-0103-y
Journal:  International Review on Public and Nonprofit Marketing Volume 10, Issue 3 (2013), p. 253
COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?
Youssef Chetioui, Hind Lebdaoui
https://doi.org/10.1108/JIMA-09-2020-0305
Journal:  Journal of Islamic Marketing Volume 13, Issue 11 (2022), p. 2496
Cause-related marketing and start-ups: moderating role of cause involvement
Vivek Aggarwal, Vinod Kumar Singh
https://doi.org/10.1108/JGR-08-2018-0034
Journal:  Journal of Global Responsibility Volume 10, Issue 1 (2019), p. 16
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
Susana Costa e Silva, Paulo Duarte, Joana César Machado, Carla Martins
https://doi.org/10.1007/s12208-019-00237-z
Journal:  International Review on Public and Nonprofit Marketing Volume 17, Issue 2 (2020), p. 135
Cause-related marketing: a systematic review of the literature
Hina Yaqub Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet
https://doi.org/10.1007/s12208-021-00326-y
Journal:  International Review on Public and Nonprofit Marketing Volume 20, Issue 1 (2023), p. 25
How permeable to cause-related marketing are millennials?
Susana Costa e Silva, Paulo Duarte, Ana Filipa Lopes Marinho, Božidar Vlačić
https://doi.org/10.1007/s12208-021-00276-5
Journal:  International Review on Public and Nonprofit Marketing Volume 18, Issue 3 (2021), p. 335
Nonprofit Collaboration With Luxury Brands
Silke Boenigk, Viktoria Schuchardt
https://doi.org/10.1177/0899764014551280
Journal:  Nonprofit and Voluntary Sector Quarterly Volume 44, Issue 4 (2015), p. 708
Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition
Shruti Gupta, Meenakshi Handa
https://doi.org/10.1007/s12208-024-00398-6
Journal:  International Review on Public and Nonprofit Marketing (2024)
Understanding factors influencing consumer attitudes toward cause‐related marketing
M. Mercedes Galan Ladero, Clementina Galera Casquet, Jaywant Singh
https://doi.org/10.1002/nvsm.1517
Journal:  International Journal of Nonprofit and Voluntary Sector Marketing Volume 20, Issue 1 (2015), p. 52


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