Journal of Security and Sustainability Issues

The objective of this article is to develop a methodology in order to implement real-time customers segmentation analysis in the decision making process of the enterprise. A review of big data usage in retail stores was conducted along with a document-based descriptive analysis of secondary data and further critical literature analysis. Decision making strategies and flow charts were used for the development of competitiveness methodology by referring to a case of a supermarket chain. Customer segmentation researchers analyse mainly the algorithms or behaviour pattern behind the clustering process; however, neither of them offers a proper strategy for implementing a realtime customer segmentation process inside the enterprise. Sustainable competitiveness advantage may be achieved by implementing the segmentation theory with concepts of data mining and internet of things (Iot). The process of developed data mining shows many ways for the enterprise to maximize competitiveness. However, time and large investments may be required to develop proper methods for unique solutions. A concrete case study of the selected retail store should be analysed before implementing the real-time customer segmentation methodology inside the enterprise. There is a multicultural population in every market that has different culture, beliefs, preferences and shopping patterns; therefore, constant analysis is essential for efficient usage of customer segmentation. Practically none of the prior research results carried out by other authors offered a concrete methodology how to implement real-time customer’s segmentation inside the enterprise. The authors created such a methodology that can provide sustainable long-term competitiveness advantage.

The development of human resources is an important condition for ensuring the sustainability of the society and the development of the national economy. Knowledge is becoming more and more one of the basic factors for society sustainability and development. In the 21st century economy, which is based on knowledge, the innovation becomes one of the major factors to increase the competitiveness. It is confirmed by the experience of leading economic systems when investing considerable resources in the society educating. It is especially important for the Baltic States in the context of the creation of the knowledge based society declared in the EU space. Thus one of the basic aims of the Latvian economy policy is to create efficient, competitive and sustainable economy. One of the basic priorities of an up-to-date state development strategy is a modern education and science system as the education level and the development of human capital are the most important indicators that are creating the competitiveness and sustainability of the country. In the article there are considered the global tendencies of the higher education; also the connection of education with innovation and sustainability are analysed. The aim of this study is to focus on sustainable competitiveness concept and provide in-depth understanding of higher education impact on ensuring sustainable competitiveness on national level. In the research there are used primarily quantitative comparative research methods. Quantitative indicators are used to characterize specific features of the higher education impact on economics in the Baltics and Nordics. For the calculations, methodology and definitions the OECD methodology and World Economic Forum, global competitiveness concept is used.

Presented paper aims to indicate what types of interrelationships between energy usage patterns prevailing in particular country, economic growth and finally, sustainable development could be distinguished. The topic of paper, or, rather research area, is neither new nor original. Nevertheless, an array of approaches towards character of considered interrelationships can be encountered. Complicity of chosen issue, we reckon, lies in differences of perception of the following questions. Our findings consequently would depend on, at first, how we measure economic growth in short and long terms, the second, how we measure energy security, and, the third, how we benchmark progress towards sustainable development. Methods, which we consider as being applicable for measuring of selected interrelationships, comprise a separate part of scientific elaboration. Therefore we formulate a task to overview the most contemporary measurable perceptions of economic growth, perceptions of energy security facets affecting economic growth and consequent reaction of sustainable development to various scenarios of energy consumption and economic growth. Resulting conclusions about measurement of indicated phenomena and argumentations of their plausible interrelation would lead us to choice of methodological approaches of described interrelations’ analysis.

The global economy is facing a complex and outstanding challenge: the economic and financial crisis. The digital revolution represents the pillar for a competitive and sustainable global economy and Information and Communication Technologies can become a crucial factor for the economic recovery. The paper aims to highlight the significant contribution of Information and Communication Technologies to the development of sustainable knowledge economy. The paper achieves an analysis of ICT sector in the EU Member States. The comparative study is analyzing the correlation between the networked readiness, global competitiveness and ICT sector share in national economies in the EU27. The current paper also addresses main issues regarding digital marketing.

The article highlights the importance of the development of the society, as well as the measurement of this development, in the context of security, sustainability and competitiveness and goes much further by guiding to further research focus on the introduced new conception of “Secure and sustainable competitiveness” in the context of globalisation. The definition of “Sustainable competitiveness” was broadened by including new aspect of security. The development of the society was introduced as common output of the globalization which goes hand-in-hand with competitiveness, sustainability and security. The interrelation of certain facets between security, competitiveness and sustainability lead to the proposal to create the new index of “Secure and sustainable competitiveness” with possibility to evaluate the progress by looking back and provide prospects by looking forward. The research findings are in line with policy context and the development of the new index of “Secure and sustainable competitiveness” could be an important research contribution to the European Union Strategy Europe 2020 for smart, sustainable and inclusive growth (2010).