Journal of Security and Sustainability Issues

The increase in the investment complications in the current environment has increase the need of the good quality financial advices services. Based on this, the aim of the study is being to investigate the join effect of risk tolerance (RT) and risk perception (RP) on the individual risky asset allocation decision along with the other essential variable in the context of financial advice which is consist of financial literacy and trust. For this purpose, data was collected from the 210 financial advisors of the banking sectors by using a convenient sampling technique which yield a 70% response rate. For analysis, Structural Equation Modeling (SEM) technique was employed. The SEM analysis has shown that trust has positive and significant association with the RP and FL, and FL also has a positive and significant association with the risk tolerance and while insignificant with the RP. In addition, RP and RT also have a positive and significant association with the asset allocation in the banking sector of Indonesia. Based on the findings, current study added a body of literature in the empirical findings which could become a new of area of research in future. The research limitations and future directions are also discussed at the end of the study.