Generolo Jono Žemaičio Lietuvos karo akademija

The aim of this study is to present a detailed interpretation of the speech acts of posts and responses in the discourse analysis on Facebook. The research was handled on 20 posts of Donald Trump and Hillary Clinton and 20 responses of public people for each post. The conversations were between politicians and public people. The chosen methods were quantitative and qualitative analysis. The results indicate that the politicians’ posts were direct rather than indirect in relation to the speech act. Then, the responses by the hearers were also more direct than indirect. Also, the results indicate that the usages of the locution, illocution and perlocution speech acts were followed by the politicians and the hearers successfully. The study suggests further research could be carried out in the field of politeness strategies in posts and responses.

Each of us has our own preferred way of learning that is determined by our cultural and educational background and our personalities. We have often wondered why we have difficulties learning a foreign language from a particular teacher, whereas others seem to explain things in just the right way. There is a question why the course that someone recommends as an easy one turns into a very complicated one for another person. The reason for these discrepancies may be the differences in learning styles. People learn most effectively when the strategies used are closely matched with their preferred learning style. Sometimes we can improve our learning by knowing our strengths and then doing more of what we are good at. But it is also important to know our weaknesses in order to enhance our skills in these areas. When English teachers try to improve the effectiveness of students’ work, they should be aware of the main learning strategies that best match the way students like to learn and check to see if they follow suggested strategies. Thus, teachers can help foreign language students develop their natural style of learning. The current study investigates the diverse learning styles and strategies employed by EFL students at the researched Lithuanian university. The research reveals that students employ the perceptual learning style and the compensation language learning strategy prevails among students.

Due to the rapid development of new technologies and establishing new businesses, the advertisements used by companies are carefully planned to draw the attention of the widest audience possible. Understanding the efficiency of linguistic measures in advertisements can be a key factor of successful advertising. The article presents a linguistic analysis of the Lithuanian and English advertisements for the same products. The analyzed advertisements are divided according to the type of industry. The research investigates the linguistic, syntactic and phonetic means of expression used in the advertisements. The aim of the article is to distinguish the most frequently used linguistic means of expression in the advertising slogans and to reveal the connection between the used slogan and factors affecting consumers’ behaviour.