Generolo Jono Žemaičio Lietuvos karo akademija

The article considers the digital economy as the main factor in the development of small and medium-sized businesses. The programs of the digital economy of various foreign countries were explained. Methods of effective development of the digital economy are studied. The importance of the digital economy in modernizing traditional industries and services is emphasized. Mixed financial transactions have organized by continuous penetration of information in technologies and its role in the development of small and medium-sized businesses have described. In Kazakhstan, the problems of introduction and dissemination of the digital economy in the sphere of small and medium-sized innovative entrepreneurship are discussed: the lack of infrastructure to promote domestic developments, underestimation of innovative activity by domestic entrepreneurs. The digital economy characterized as one of the manifestations of scientific and technological development of Kazakhstan. It provides for a significant favorable impact of digitalization on the development of small and medium-sized innovative entrepreneurship in Kazakhstan. In the digital economy, the main attention paid to one of the most important conditions for the effective development of the leading branches of human activity - the formation of an appropriate institutional environment. The main institutions, personnel and conditions for the use of knowledge for the successful development of the digital economy outlined

National competitiveness is a multisided concept that includes a system of indexes, indicators, criteria, conditions and factors of development, mechanisms of its improvement. Competitiveness consists of a number of components that supplement each other and ensure steady economic growth, improving the welfare of the population. These are: science and education, innovation and investments, various infrastructure, real economy sector, small business, various services, natural and human resources. The objective of necessity to perform reforms at the regional level and the natural increase of the role of the regions in reforming the economy are predetermined by the fact that the ability of state bodies, ministries and departments to influence the course of reforms is gradually limited, and the new market mechanism is not working enough effectively yet. This shows the necessity of determination of the role and place of the region in the economic space, its potential possibilities and development prospects.

Currently, it has become generally accepted in the leading countries of the world to consider human capital as the basis of the state, society and the economy. In the modern post-industrial society of the leading states of the world, the life and creative potential, human abilities are the core of all socio-economic processes, this is especially relevant in the context of the globalization of the world economy and the free flow of any capital, including human capital, both inter- and in-country. Meanwhile, in Kazakhstan, human capital is perceived as something burdensome and unnecessary. In Kazakhstan society, it is still not customary to talk about the priority of the quality of human capital in the process of creating products. Separate studies of recent years unequivocally indicate that Kazakhstan as a whole and Kazakhstani enterprises in particular will soon face serious difficulties in the area of human resources. Managers of enterprises, both in the public and private sectors, relate to the creation of conditions for the development of the human capital of their employees as a waste of time and money. Such a position essentially reflects not only the low level of management culture, but also strategic mistakes in doing business in Kazakhstan. On this basis, for Kazakhstan, the trends in the development of human capital are of undoubted interest and have practical significance.

With regard to its territorial size, economy and political power; Germany represents one of the most sustainable, competitive and economically developed Member States of the European Union. However, development of the knowledge-based economy on one hand and negative demographic trends on the other hand will force Germany to cover the growing demand for high-skilled labour force from non-EU countries in the coming years to keep this position. The paper analyses competitiveness within the framework of security and sustainability of the Federal Republic of Germany concerning labour migration from the third countries. Main research question of this article is formulated as follows: How can migration from the third countries influence economic development and competitiveness of Germany in terms of state’s demographic problems? With regard to the above, we try to verify our hypothesis claiming that compensation of the domestic workforce through regulated migration flows – necessary because of declining and aging population and skill disharmony in Germany – is only a short-time solution of the current situation on the German labour market, but it is not sustainable in the long run.

Security and competitiveness are two very important aspects of the economic and political development of every country. In the 21st century, one of the key drivers of most economies in countries throughout the world is energy. Different countries adopt different measures so as to ensure their security and competitiveness through the effective energy policies that make traditional and renewable resources adequately available hence eliminating the possibilities of shortages. Our paper takes up the case study of Germany as one of the wealthiest and most developed economies in the European Union which also occupies the first positions in the charts of energy uptake and consumption. German policy-makers realize its vulnerability when it comes to energy security and attempt to diversify its energy competitiveness using the renewable sources of energy (for instance via the adoption of the Erneuerbare-Energien-Gesetz or the “Renewable Energy Act” (EEG)). We analyze the issues of energy security and competitiveness of a country using an example of Germany. Moreover, we describe what challenges the renewable energy sources (RES) might bring into the conventional game and how this might influence the competitiveness and security.

The objective of this article is to develop a methodology in order to implement real-time customers segmentation analysis in the decision making process of the enterprise. A review of big data usage in retail stores was conducted along with a document-based descriptive analysis of secondary data and further critical literature analysis. Decision making strategies and flow charts were used for the development of competitiveness methodology by referring to a case of a supermarket chain. Customer segmentation researchers analyse mainly the algorithms or behaviour pattern behind the clustering process; however, neither of them offers a proper strategy for implementing a realtime customer segmentation process inside the enterprise. Sustainable competitiveness advantage may be achieved by implementing the segmentation theory with concepts of data mining and internet of things (Iot). The process of developed data mining shows many ways for the enterprise to maximize competitiveness. However, time and large investments may be required to develop proper methods for unique solutions. A concrete case study of the selected retail store should be analysed before implementing the real-time customer segmentation methodology inside the enterprise. There is a multicultural population in every market that has different culture, beliefs, preferences and shopping patterns; therefore, constant analysis is essential for efficient usage of customer segmentation. Practically none of the prior research results carried out by other authors offered a concrete methodology how to implement real-time customer’s segmentation inside the enterprise. The authors created such a methodology that can provide sustainable long-term competitiveness advantage.

The development of human resources is an important condition for ensuring the sustainability of the society and the development of the national economy. Knowledge is becoming more and more one of the basic factors for society sustainability and development. In the 21st century economy, which is based on knowledge, the innovation becomes one of the major factors to increase the competitiveness. It is confirmed by the experience of leading economic systems when investing considerable resources in the society educating. It is especially important for the Baltic States in the context of the creation of the knowledge based society declared in the EU space. Thus one of the basic aims of the Latvian economy policy is to create efficient, competitive and sustainable economy. One of the basic priorities of an up-to-date state development strategy is a modern education and science system as the education level and the development of human capital are the most important indicators that are creating the competitiveness and sustainability of the country. In the article there are considered the global tendencies of the higher education; also the connection of education with innovation and sustainability are analysed. The aim of this study is to focus on sustainable competitiveness concept and provide in-depth understanding of higher education impact on ensuring sustainable competitiveness on national level. In the research there are used primarily quantitative comparative research methods. Quantitative indicators are used to characterize specific features of the higher education impact on economics in the Baltics and Nordics. For the calculations, methodology and definitions the OECD methodology and World Economic Forum, global competitiveness concept is used.

Mining and metals production sector (MMPS) of Ukraine is one of the basic for the state’s economy. The sector’s output, as well as the gradual increase in production, gives reason for taking a favorable view of its development prospects. Until the mid-90s MMPS of Ukraine key representatives were separate companies that operated as independent legal entities. However, during 1999-2004 the MMPS enterprises integration into the structure of major private transnational financial industrial groups took place. Large-scale consolidation of major enterprises that occurred in order to adapt to market conditions contributed to the emergence of business combination referred to as holding company. In the future, Ukrainian iron and steel companies’ competitiveness in the world market will be largely determined by the scope of their participation in the global consolidation processes. Their future directly depends on the rate of large corporations’ formation and restructuring, including changes in the mechanisms of corporate governance. This is one of the most important ways to improve the efficiency of the national iron and steel industry.

Presented paper aims to indicate what types of interrelationships between energy usage patterns prevailing in particular country, economic growth and finally, sustainable development could be distinguished. The topic of paper, or, rather research area, is neither new nor original. Nevertheless, an array of approaches towards character of considered interrelationships can be encountered. Complicity of chosen issue, we reckon, lies in differences of perception of the following questions. Our findings consequently would depend on, at first, how we measure economic growth in short and long terms, the second, how we measure energy security, and, the third, how we benchmark progress towards sustainable development. Methods, which we consider as being applicable for measuring of selected interrelationships, comprise a separate part of scientific elaboration. Therefore we formulate a task to overview the most contemporary measurable perceptions of economic growth, perceptions of energy security facets affecting economic growth and consequent reaction of sustainable development to various scenarios of energy consumption and economic growth. Resulting conclusions about measurement of indicated phenomena and argumentations of their plausible interrelation would lead us to choice of methodological approaches of described interrelations’ analysis.

The global economy is facing a complex and outstanding challenge: the economic and financial crisis. The digital revolution represents the pillar for a competitive and sustainable global economy and Information and Communication Technologies can become a crucial factor for the economic recovery. The paper aims to highlight the significant contribution of Information and Communication Technologies to the development of sustainable knowledge economy. The paper achieves an analysis of ICT sector in the EU Member States. The comparative study is analyzing the correlation between the networked readiness, global competitiveness and ICT sector share in national economies in the EU27. The current paper also addresses main issues regarding digital marketing.