Generolo Jono Žemaičio Lietuvos karo akademija

The article considers the problem of forming the vector of economic development on the principles of sustainable development and social economy. State security is based not only on successful economic development, but also on maintaining a balance of social interests. Social entrepreneurship is contrary to social stratification and confrontation in society. As an empirical basis for this direction of development, the authors explore the segment of non-profit organizations with constant income and organizations providing services in the social sphere of Kazakhstan. In the absence of an official definition of social entrepreneurship, these types of socially oriented activities most fully implement the principles of sustainable development, while at the same time forming economic and social value. The results of a sociological study reveal the microscopic extent of this phenomenon in Kazakhstan, and the overwhelming array of respondents focuses on the system of institutional support for social entrepreneurship. The authors developed recommendations on the regulatory legal status of social entrepreneurs and the main directions of their institutional support. Particular attention is paid to the development of intersectoral and intra-sectoral ties in the development of social entrepreneurship. The emphasis is on the accelerator model, as the most productive form of support, which has a network nature and is based on coordination mechanisms between the state and non-state actors. The formation of a full-fledged institutional environment will ensure the stability and progression of the economic development of socially oriented activities and create a critical mass of entities acting on the principles of sustainable development in the unity of economic and social values of social development.

The main objective of the study is to investigate the moderating effect of green Supply Chain Management Practices (GSCMP), Internail Environment Management (IEM), Internal Supply Chain Process (ISCP), Quality Information System (QIS), Green Knowledge Management Capability (GKMC), and Environment Performance (EP) of pharmaceutical industry of Thailand. For this purpose, data has been collected from the 500-supply chain and procurement managers which yield a 68% response rate. The SEM analysis has shown that ISCM has a positive and significant association with the EP, GKMC also has positive and significant association with the EP. In the same vein, it is also found that IEM and QIS have a positive and significant association with the EM of pharmaceutical industry of Thailand. On the other hand, indirect moderating also shows GSCMP has a significant moderation on the relation of ISCP, IEM, QIS and EP of pharmaceutical industry of Thailand. Whereas, GSCM did not significantly moderates on the relationship of GKMC and EP. These findings show that GSCMP is considered to be a significant moderator because it has moderating effect in most of exogenous and endogenous variable. Thus, based on this study contributed a body of knowledge in the form of empirical findings which could become a new area of research in future. The current study could provide some guidelines to supply chain and procurement department to know about the importance GSCMP to increase the EM. The research limitations and future directions are also discussed at the end of the study.

In the current conditions of global competition, various regions are struggling to attract investment and human resources. The most successful are creative clusters in which a new product with increased consumer value is created. However, for the formation of creative clusters it is necessary to provide a number of conditions: tolerance, talents, technology. Tolerance implies the presence of specialists with different competencies and behaviors. A decrease in the tolerance coefficient leads not only to a risk of low susceptibility of cultural indigents from other countries, but also to a decrease in the variety of forms and ways of thinking, creative realization, selfexpression, which directly affects the country’s innovative and economic development.By the example of assessing the potential of creative clusters in Kazakhstan, it is shown that the loss of tolerance leads to a risk of a decrease in creative potential. The calculation of mathematical clustering was carried out in the STATISTICA program. The state should ensure multicultural diversity for the conditions of innovative development. By an example of assessing the potential of creative clusters in Kazakhstan, it is shown that the loss of tolerance leads to a risk of a decrease in creative potential. The state should ensure multicultural diversity for the conditions of innovative development. A decrease in tolerance directly reduces the potential for the formation of creative spaces, and is also an indicator of the risk of monocultural development, the lag of Kazakhstan in the educational, scientific and innovative spheres of the international country community.

The article deals with the development of one of the service sectors, which is considered an element of the economic basis of the post-industrial development stage. The author considers the main indicators of the sector growth in the most competitive OECD countries, as well as compares the main macroeconomic structural and dynamic indicators of business and professional services in the USA and Kazakhstan, which made it possible to identify the main positions of Kazakhstan’s lag. A comprehensive analysis of the dynamics and structure of the development of post-industrial services in Kazakhstan was carried out in all the significant parameters of the development of the types of services of this group that are available in domestic statistics. This made it possible to identify a group of development leaders; activities characterized by stability and a high market share, but weak dynamics; shrinking sectors. The negative trends in the development of the post-industrial services sector, determined as a result of the analysis and assessment, allow us to form a vision for further steps to develop them.

In the tourist practice, the information support of tourism activities provides the comfort of tourist services and the attractiveness of the region enhances the motivation of consumers to visit this territory, which leads in the development of entrepreneurship. The development of tourism demand accelerates diversification in the economy creates new types of proposals in entrepreneurship. Non-governmental organizations in Kazakhstan, as well as all over the world, can play an active role in the promotion of regions, the individual settlements and the events. The latest advances of telecommunications, network organizations, the creation and processing of databases and e-marketing provide new business opportunities in the tourism sector. Therefore, the main sphere of changes and innovations in the sphere of tourism is connected with using of information and communication technologies. Kazakhstan with its unique natural resources and original culture of the nomadic people has a huge untapped potential for tourism development in the international and regional markets. Tourism as a type of business in the Republic of Kazakhstan is recognized as one of the priority branches of the economy at the state level. Modern trends in the development of the industry is consisted in the fact that tourists who have studied well the most famous resorts of the world are eager for those countries where the tourism sector is just beginning to develop. At the present stage of tourism development, Kazakhstan is becoming a more attractive country for lovers of extreme species and / or ethnographic tourism. The tourist potential of recreational resources, historical and cultural heritage may allow Kazakhstan to harmoniously integrate into the international tourist market. It can ensure stable employment and income growth, stimulate the development of related industries and lead to an increase in investment flows in the national economy.

The aim of the present article is to examine parameters of product innovations that could lead to a successful expansion of international companies to the innovation-driven market. The case of the European mobile technology company in the Korean market is analyzed by introducing a market research method and demonstrating what sort of mobile phone could be designed for the South Korean youth. Companies often declare focusing on stronger marketing and sales efforts in one particular business area or geographical region via creating, testing and introducing a new product. The reasons for failures in foreign markets in many cases are related to the lack of knowledge of this region, wrong choice of the product as well as the incapability to choose a right innovation and expansion strategy. It should not be forgotten that a technological product innovation is more readily adopted by the firms that have a market penetration strategy and hope to gain a direct advantage over the competition. The level of technological intensity, user-friendliness, style, cultural aspects, loyalty to native products as well as the level of integration of customers and clients in innovation or marketing processes are important factors while expanding to foreign markets.